Scent Marketing Explained
Welcome back.
Firstly, I would like to thank everybody who has read my first two blog posts and I hope you enjoy the third, and for those who have not read my first two blogs where have you been? 😂
This week I am
going to focus on scent marketing. What is scent marketing I hear you ask. It
is a smart use of scents which are used by companies to attract customers into
their stores and increase the likelihood of positive experiences which in turn
lead to transactions.
They say you
will always remember poignant events in your life by certain smells or by
seeing specific images, my favourite scent memory is of my thirteenth birthday
when my granny introduced me to Chanel. I got my first bottle of Mademoiselle
and since then my love of fragrances has grown.
You know
yourself we all follow our noses, if walking through town and we catch a sniff
of freshly brewed coffee then our senses trick us into wanting that coffee hit.
Or walking past a travel agents and smelling the scent of coconuts immediately
making us think of lying on a beach and suntan lotion. A lot of companies rely
on scent machines to prolong and enhance the fragrance used to lure customers
in. This idea of tricking our senses into wanting something that smells good
isn’t a new idea it’s been happening for years. For example, when trying to
sell your house people would have baked bread giving prospective buyers a
mental image of family comfort, cosy, homely and a feeling of belonging.
The same goes
for negative scents. If passing a clothes store and all I can smell is an old
musty scent or as my great granny would say “oul moth balls” I can guarantee
you I will not be purchasing anything from that store. Or if passing a restaurant
and the aroma is that of the drains outside then I personally will not be
entering the premisses to consume any of its food for fear of substandard
hygiene practice.
Until next
time,
Sophia
https://www.rochestermidland.com
https://www.theperfumeshop.com
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